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20130318
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businesses. >> and you got significant competition in marketing. you looked at google, oracle, sales force, even ibm jumping in there. and they're coming at it from different entrenched spots in the enterprise, in retail. what's your pitch for how you beat those guys? because they've got a lot of cash and they do a lot of acquisitions. >> well, i think we're the leaders, john, and we have to continue to innovate. but i think, you know, the affinity that marketers have for adobe, we're such an entrenched part of the content life cycle, and so as they're creating these campaigns, we think that's the on-ramp from all of this digital spend. google's actually a partner, because we allow marketers to spend more money on surge, but there is social, there is display, there is video. and i would say that oracle and ibm come at it more from the point of view of i.t. we focused on the marketer, we believe we have the most comprehensive solution. and, you know, we're clearly in the lead. >> i know we're almost out of time, but i notice that you guys also put out a release saying kevin lynch, the chief
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